(What would you say is the biggest misperception people have of you?) Some people perceive me as being whatever which isn’t true but all perceptions are valid and I realise I have to work hard to show that I’m not. ** Perceptions aren’t about facts. The customer is always right, even when they’re wrong. If your customer has an unfavourable view that is not based on facts, it doesn’t matter that you can prove them wrong. What matters is to understand how they came to that view.